Efficiency and Effectiveness with Caelan Huntress

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Caelan Huntress

Caelan Huntress isn’t an architect. He’s a website designer and a marketing expert, but he didn’t start out in those fields either. As a young adult, Caelan worked as a circus acrobat.

While acrobatics is certainly an exciting career, when Caelan met his wife and settled down to start a family, he decided that performing didn’t pay the kind of money that he would need to support a family, so he looked for a way to put his existing skills to more profitable use, and landed on sales. 

Eventually, Caelan decided that he was more interested in marketing than in one-to-one sales and moved into that area instead. When Caelan and his family decided they wanted to travel, he went into business for himself, designing websites from his laptop while he and his family traveled, then moved to Costa Rica, then relocated to New Zealand. 

In today’s episode, Caelan talks about his own career, but also shares insights about productivity, efficiency, and getting things done that can benefit those in other careers, including architects. Caelan was a workshop presenter at the Young Architect Winter Series and in this episode, he’ll discuss some of what he’ll be speaking about. 

What You’ll Hear on This Episode  

  • Caelan’s early career
  • How Caelan got into marketing
  • Caelan’s digital marketing agency
  • Why Caelan’s sweet spot is the sales funnel
  • Whether doing business while living overseas has been a challenge
  • What Caelan will be talking about at the Young Architect Winter Series
  • What productivity looks like for Caelan
  • How young architects can be more productive
  • An area where Caelan cleaned up inefficiencies in his life
  • Caelan’s advice for aspiring architects
  • What Caelan knows now that he didn’t know then
  • The book that changed everything for Caelan 
  • Caelan’s favorite resource, product, or gadget
  • Caelan’s best timesaving trick
  • Where listeners can find Caelan online

Top 3 Takeaways from This Episode

  1. Learn the difference between what’s important and what’s urgent
  2. Understand the difference between efficiency and effectiveness
  3. Be willing to say no

Caelan’s Advice for Aspiring Architects

“Early in your career, learning the difference between what’s important and what’s urgent can be really helpful.”

Favorite Quotes

“I’ve learned the difference between being efficient and being effective.” –Caelan on what he knows today that he didn’t know back then

“It’s called The Four Disciplines of Execution.” –Caelan on the book that changed everything

“I’ve got a getting things done app called Things that I love.” –Caelan on his favorite resource or gadget

“Say no. When there are requests and demands for your time, be willing to say no.” –Caelan on his best timesaving trick

Resources Mentioned in the Show:

Caelan Huntress
Stellar Platforms
Waitlist for Caelan's Upcoming Book


Michael Riscica

Michael Riscica is a Licensed Architect, and the creator of Young Architect, an online platform and community dedicated to helping the next generation of Architects become the most successful generation of Architects. 
Connect: Linkedin / Facebook / Instagram

Hi there!

I’m Michael Riscica, the guy behind Young Architect. I write to help Architecture Students, ARE Candidates and Young Architecture Professionals be more successful at school, work and life!


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