Separating Making and Managing with Eric Reinholdt

30×40 Design Workshop | Eric Reinholdt 

Eric Reinholdt Separating Making and Managing with Eric Reinholdt Podcast

Eric Reinholdt feels that architecture was a natural fit for him. As a kid, he liked playing with Legos, building models, drawing, and even studying books of floorplans. 

On the other hand, Eric admits that as a teen, he had a romanticized idea of what it would mean to be an architect. He’d grown up watching The Brady Bunch and his idea of what it would be like to be an architect was based more on Mike Brady than on reality. Architecture school was an eye-opening experience for Eric, revealing how much he really didn’t know.   

While Eric enjoyed his architecture program at Roger Williams University, he also found it frustrating at times – so much so that he considered dropping out during the winter break during his third year. When he returned to school, a new professor helped him better understand the concept and changed his mind about dropping out. 

Following college, Eric took an internship that involved working on large-scale institutional projects. While this work was educational, it wasn’t what Eric had envisioned when it came to his architecture career. While Eric’s first job in architecture wasn’t everything he had dreamed of, he eventually found his way to doing what he really wanted to be doing – designing homes. Ultimately, Eric chose to open his own firm in order to pursue his interests and create more job security for himself. During today’s interview, Eric discusses taking the leap into opening his own firm, creating content for YouTube, putting out his own product, and designing his own course. 

What You’ll Hear on This Episode   

  • Eric’s background 
  • How Eric developed an interest in architecture 
  • Eric’s college experience 
  • Eric’s internship 
  • Eric’s first architecture jobs 
  • How Eric got back into building houses 
  • How Eric began laying the foundations for his own business 
  • Eric’s YouTube channel 
  • How architecture school graduates can be disillusioned by the reality of working in corporate jobs after school 
  • How monetizing YouTube videos can work 
  • Advice for people who want to create content 
  • Thinking about your audience and the type of content you produce 
  • How Eric’s practice is structured 
  • Eric’s current YouTube series 
  • The product that Eric is getting ready to release 
  • Eric’s upcoming course 
  • Eric’s advice for aspiring architects 
  • What Eric knows now that he didn’t know then 
  • The book that changed everything for Eric 
  • Eric’s favorite resource 
  • Eric’s best timesaving trick 
  • How listeners can reach out to Eric 

Top 3 Takeaways from This Episode 

  1. Reality won’t always match an idealized concept.
  2. Opportunity isn’t a binary choice – taking chances creates more opportunities.
  3. Making things is a way to help shape the culture. 

Eric Reinholdt’s Advice for Aspiring Architects 

“I always tell my kids – I have two teenage boys – I always tell them that the world is divided into sort of two camps: there’s people who make things and there’s people who consume things, and it’s the people who make things who get the chance to shape our culture.” 

Favorite Quotes 

“What I know now is when I stepped through that door, I got into that room and opened my own practice, and what I realized was it was like a thousand other doors.”  –Eric Reinholdt on what he knows today that he didn’t know back then   

“This one’s easy, it’s The 4-hour Workweek by Tim Farris.”   – Eric Reinholdt on the book that changed everything 

“The camera more than any other tool, it’s allowed me to become something that I never would have imagined.” – Eric Reinholdt on the resource he can’t live without 

“The basic thesis of that is that we all have kind of two poles to our work. There’s making and there’s managing.”  –Eric Reinholdt on his best timesaving trick 

Resources Mentioned in the Show

Eric Reinholdt 

30×40 Design Workshop 

Eric’s YouTube Channel 

Eric on Instagram 

Roger Williams University 

The 4-Hour Workweek by Tim Ferriss 


Michael Riscica

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