The Keys To A Successful Architecture Practice with Enoch Sears

In this episode of the Young Architect Podcast, Michael spoke with Architect and Founder of Business of Architecture, Enoch Sears, about what it’s like to leave your position at a firm or switch job roles to follow your passion, how to find a school that’s a right match for you, and how to get started with your own architecture practice.

Plus, you’ll hear more about Michael’s own personal story of how he came to create Young Architect!

Enoch Feature The Keys To A Successful Architecture Practice with Enoch Sears Podcast

Enoch Sears | Architect and Founder of Business of Architecture

Before he ever considered architecture, Enoch Sears had been thinking of pursuing a career in law. However, he one day came to the conclusion that he didn’t want to just choose a career based on the amount of money he could earn. Instead, he wanted to be passionate about the industry he would work in.

After studying Architecture at Cornell University, he had a great start to his career, but then the 2008 recession hit and he found himself without a job. While working different jobs to help make ends meet for his family, he thought of what it would be like to be part of the business side of an architecture firm rather than be the designer.

Having no idea how to do it, he began the Business of Architecture Show Podcast to meet and talk with business professionals about their experience running a practice. Before he knew it, Enoch was presenting webinars and trainings to people who were as passionate about business as he is and so he launched the Business of Architecture website and wrote the book, Social Media for Architects.

Today, he continues to present online webinars and trainings that you can take part in including the Architect Marketing Institute online training and the webinar, The Freedom Architecture Firm.


What You’ll Hear on This Episode

  • How his views on architecture changed while he was studying at Cornell University.
  • The moment he realized that maybe architecture and design weren’t exactly his true passions.
  • His experience working in Central America on resort development around 2006-07 before the recession.
  • The reality of going from being a well-paid architect to unemployed because of the recession.
  • Why there’s more to architecture than just creating buildings such as the business side of the industry.
  • How he came about starting his podcast, The Business of Architecture Show.
  • The basics to being a well-oiled machine that makes an architecture firm successful.
  • The four different parts of your architecture firm that you should focus on to help your business be stable and thrive.
  • The key to client attraction: sales and marketing at an architecture firm by being active.
  • How he helped to increase his firm’s workload by networking.
  • The importance of understanding your strengths and weaknesses to help you find a career you’ll love and be successful at.
  • Why you don’t necessarily have to be extroverted to get out there and successfully network with other people.
  • The webinars and trainings he provides to help people learn more about the business side to architecture.
  • The power of learning as we go along our individual journeys.
  • Why Michael decided to leave his job at a firm and follow a new career path by solely focusing on building Young Architect.


Top 3 Takeaways from This Episode

  1. If you wake up one day and discover that designing isn’t right for you; don’t stress. The world of architecture has lots of available options for you that you can try out. Take some time to consider different roles such as administration, marketing, or something else. Either way, you’ll eventually discover what you’re passionate about the most.
  2. In order to start a firm, you don’t have to be born with the right skills. All you have to do is gradually learn them to the best of your ability. If you struggle in some areas, then team up with someone who can help you achieve your goals.
  3. Take your time to really consider which school is right for you. You don’t necessarily have to go to the top school in your state or country to receive the best education. Choose a school that’s going to make you feel comfortable and give you the experiences and resources you need to learn and grow. 



Enoch Sears’ Advice for Aspiring Architect

“In time, you are going to learn what you like and where you want your career to go. However, the only way you’re going to learn what you are passionate about and most suitable for is by actually doing it.”

“Learn how to attract clients and develop business for the firm. However, that might not be the right role for everyone. Some people love doing specifications for example. I truly believe that there is a place for everyone. Architecture is such a huge field and if you’re not happy with what you’re doing right now, look into something that will make you happy. You can be handling contracts and administration or going out to job sites; you could be on the marketing or design teams; either way, there’s some place for you in architecture. So, just go out there and do it. The only way that you’re going to find that awesome job and position is by going out there and giving it a try.”

Favorite Quotes

“Running a successful architecture practice is a skill that can be learned and mastered. If you master the skill of running a practice and you also understand how to deliver great projects, you’re going to be a force to be reckoned with. A lot of top architects haven’t necessarily learned how to handle the business side, but they have someone on their team who has learned it. So, you either have to learn it yourself or partner up with someone else who’s able to run a fantastic business.” – Enoch Sears on how you can succeed by learning business practice skills.

“Whatever career I chose, I didn’t want to just go after the money. I wasn’t going to just go after stability. I wanted to have something that I could be really excited and passionate about. Living passionately is more important to me than having a stable career so to speak or doing things the conventional way.” – Enoch Sears on his passion for architecture and business.

“Every school out there has a unique mentality, a theory, an ethos, and a culture. You’re going to find that one school may be better for you. It doesn’t have anything to do with the rank of the school. There’s much more to a school such as who the professors are, who’s going to be someone that you can work with, and who’s going to inspire you.”  – Enoch Sears on how to select the right school for you.

“Today’s active efforts produce tomorrow’s passive clients.” – Enoch Sears’ advice on networking to help grow your firm.

“Being able to bring in new clients and projects is a skill just like drawing or designing. It doesn’t come naturally to a lot of us. However, you don’t need to be a back-slapping, extroverted person in order to be successful in business development. You just need to learn the skill of business development.” – Enoch Sears on how to network and bring in new clients.

Resources Mentioned in the Show



Michael Riscica

Michael Riscica is a Licensed Architect, Founder and Head Coach of the ARE Boot Camp Coaching Program & Online Study Group.

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